Wednesday, February 23, 2011

Say What You Mean

Choose your words carefully. Not any word will do. Keep it simple (K.I.S.S.) but effective.

Words are like medicine or bullets, depending on your perspective. The point is few words are absolutely synonymous. Meaningful connotations rest in the root of words and its significance is not always hidden. Meaning is more apparent to people who speak the language from which the root word originated. Whether we use words in a narrative or from spoken dialog of a character, it is important to choose words commensurate with the speaker's personality and equally relevant to the subject.

For example, You can say you like something, someone or an event, or you can say you were enchanted by it. Can you feel the difference? The impact you feel derives from the latin root of word encantador which means charming or delightful.

Encantar (latin) means to cast a spell on or to bewitch. In light of this explanation, would you rather you spouse confess he likes you, or that he is enchanted by your presence?

The above example reflects emotion and subjectivity, however, words convey practical significance, also. Words are important in business communication. For example, consider the word "authentic." This word will imply a hybrid thought. The writer should be cognitive of the presented duality: authentic and artificial. Let's say you were to invite a business personality to an event. If you are competitive you will want to point out precisely why you are inviting this person, beyond consideration of her/his general professional credentials. For instance, if you needed a doctor, why this particular doctor? Well, he specialize in surgery and surgery is the nature of your interest. Not good enough. There are many surgeons.

If you want to genuinely flatter this person and provide a real service to your audience, then bring the topic to a personal level and use words that describe your insight. For example, I invited another published writer to crit my work, not simply because she was published. The fact that she wrote thrillers, also, is important but that was not good enough. I invited her (begged her) to help me because she was particularly strong in areas where I am weak. I pointed that out to her as we spoke. "You provide a genuine benefit to me particular to my weakness."

Can you see how this word "genuine" implies an open end question and provide intelligent exchange?"