Friday, January 8, 2010

Attention Successful Entrepreneurs

Some entrepreneurs have a book just waiting to be written. A good ghost writer is inclined to find it. A ghost writer is a writer who is paid to write your book, in your name.

A good ghost writer will only accept assignments he or she believes in. Book writing is difficult. If there is no passion for the story, the reader will know it, therefore, I select material, very carefully.

I've had countless numbers of entrepreneurs approach me seeking a book deal to promote their business. Some publishers have approached me along the same line. I have often declined for the reasons mentioned above. If I don't have the passion, or believe in the story, I can't write it. It's that simple.

I have several publishers on board (even as we speak) who are soliciting me for viable stories. Consequently, I either interview interesting subjects or call on industry contacts who have frequent face-to-face pow wows with those subjects to determine whether there is an interesting story. If so, I will pursue that individual, vigilantly.

If an entrepreneur has a good story, I'll find them. I am, however, open to solicitation from entrepreneurs and colorful personalities with an interesting story to tell.

Don't be discouraged. Publishers need great stories. Stories are the lubbricating authority of the industry. Traditionally, publishers were laid back and sorted through thousands of manuscripts looking for the gravy. Many of those publishers failed with the advent of the internet and the information age. That practice resulted in demand for people like myself who can sniff out good books and bring them to market. So, there it is. If you feel you have a good story to tell, talk to me. I, often employ both self-publishing and traditional publishing methods to create and market books that make money.

How Do I Publish My Book?

The recent advent of on-demand publishing has opened new gateways to book marketing. This does not negate the fact, however, that only worthy material will reach its audience, effectively. A good book is a good book. It doesn't matter whether one is using conventional publishing or on demand when a great book is involved. What you know or do not know does matter.

For example, my book, How to Build a Putting Green (c)copyright 2007, Hamdani sold well because I wrote on a subject in demand and conveyed information in terms everyone can understand. And, then I promoted the book two years before it was published. This practice can often account for the difference in a good book that sells well and a good book that flops. Let's face it, we live in the information age. Authors and ghostwriters who understand their prospective markets and provide timely information to those market members are the leaders in the best selling categories of their respective genres.

Now to answer the title question: How does one publish? Answer: Very strategically.

Talk to your audience before you begin to write the book. For example, I met with many golfers to see what they wanted in a backyard putting green. Why bother to create a putting green? I asked.

Their answers led to chapters in my book. How much time can you dedicate per week to building your green? I asked. Their collective answers led me toward applying building techniques with time considerations in mind. For example, I sacrificed putting speed for time economy.

Ask questions. Listen to your audience. Put yourself in the potential readers shoes and grasp his/her point of view.,